Influence marketing is relatively new in the realm of digital marketing tips. In fact, most of your competition has probably never heard of it!
And for the ones who have, they’re probably going about it the wrong way.
But influencer marketing can be a very powerful tool when wielded correctly.
So what exactly is influencer marketing?
Simply put, it means that instead of marketing to your target audience directly, you pay or inspire influential people in your niche to get the word out about you. Konnectogrow will provide you the best digital marketing services in Pune and Noida, we also provide web development services and graphic designing services in Pune you can grab the services to increase your business.
Social Media Influences
When it comes to social media users, influencers are basically the strongest referrals that your business can get.
For example, a survey by Collective Bias showed that 30% of consumers are more likely to buy a product recommended by a non-celebrity blogger.
So, you should always keep a lookout for potential future influencers in your niche. You’ll want to engage with them so that you can build your brand visibility.
Many small business owners still think that doing lots of guest blogging (a form of influencer marketing) and getting lots of backlinks will boost SEO and drive traffic.
This was true in the past, but not anymore. Small business owners these days have to tread carefully with guest blogging and getting backlinks because Google has cracked down on this practice several times in the past. Google penalizes websites that abuse this practice, and that’s not what you want for your brand new website!
Now that’s not to say that guest blogging is inherently a bad practice. Far from it! But it shouldn’t be done in a spammy way. Instead, it should be done with the main goals in mind being:
- Brand promotion.
- Building credibility by leaning on the shoulders of industry giants.
- Tapping into another community.
We are expert in Influence marketing so feel free to approach us. Konnectogrow will provide you the best digital marketing services in Pune and Noida, we also provide web development services and graphic designing services in Pune you can grab the services to increase your business.