Strategies to Transform Your E-Commerce Business
Over the last decade, the Internet has changed the way people buy and sell goods and services. Online retail or
e-commerce is transforming the shopping experience of customers. We will discuss Strategies to Transform Your E-Commerce Business.
The sector has seen unprecedented growth, especially in the last two years. The adoption of technology is enabling the e-commerce sector to be more reachable and efficient.
Banks and other players in the e-commerce ecosystem are providing a secured online platform to pay effortlessly via payment gateways.
The entry of global biggies like Amazon has taken the competition to a new level. E-tailers are differentiating themselves by providing innovative service offerings like one-day delivery, 30-day replacement warranty etc.
The supply chain has improved significantly and e-tailers are even leveraging on the services of Indian Post for wide reach
The sudden shift in e-commerce strategies due to the COVID-19 pandemic has changed the way retailers think. Strategies for implementing buy-online-pickup-in-store (BOPIS) and curbside pickup now dominate the conversation. In order to survive in today’s highly volatile environment, retailers and marketers must leverage technologies that reduce time-to-market and create engaging content that leads customers to shop online. Transform Your E-Commerce Business with us. Konnectogrow provides the best digital marketing services for the E-commerce platform to get more traffic to your website.
Here are some tips :
1. Revamp your digital presence
Even if most of your sales previously came from walk-in customers, adding e-commerce to your website is an easy way to ensure your digital orders take off. It doesn’t matter how much inventory your retail shop has.
The goal of your website should be to represent your brand while also converting visitors into sales. The great news is: Only 36% of small businesses have a website, and 17% have an e-commerce store, meaning you have a good chance of capturing new customers not just in your city but also around the world.
However, that doesn’t mean you should take a one-size-fits-all approach to design. Larger retailers might want to set up electronic payment systems via e-commerce software; smaller ones might want to try a third-party system that can accept credit- and debit card payments. Already set up to accept online orders? Email marketing can help take your business to the next level to reach new customers and engage existing ones.
2.Empower customers to tell their personal story online
The converse is one of the most recognizable shoe designs and the classic Chuck Taylor model, even though it was created decades ago, is still a very popular brand. But as with the majority of brands, it’s important to stay relevant and timely, especially with youth culture.
In 2015, Converse launched a new marketing campaign that sought input from customers about how they personalized their Chuck Taylor models. The campaign, called “Made by You,” celebrates the personal creativity of their customers.
3. Connecting with Customers
Creating a superior customer experience is more critical now than ever before based on the global pandemic and an increasingly crowded competitive landscape. For marketers to easily connect with their customers, they should tap into the power of hybrid headless CMS technology that is agile enough to provide content for any touchpoint, easy enough to create enticing online experiences with limited IT support, and powerful enough to deliver personalized content to customers on any touchpoint based on their own unique interests.
Konnectogrow helping various e-commerce companies to help develop website & mobile apps with all the above strategists so that our customers would be successful in their business. Transform Your E-Commerce Business with us. Konnectogrow provides the best digital marketing services for the E-commerce platform to get more traffic to your website.