Creating a Local Marketing Strategy for Franchises
A roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes because effective local marketing strategies for Franchises are very important.
Every franchise faces a common & challenging issue i.e. they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular level.
Google has stated that the localization of search results is the greatest form of personalization they currently engage in.
For franchises, where local sensitivity is lacking in the marketing plan, the opportunity is being lost. Konnectogrow will provide you the best digital marketing services in Pune and Noida, we also provide web development services and graphic designing services in Pune you can grab the services to increase your business.
A step-by-step guide to how to create effective local marketing strategies
- Finding Your Target Audience
If you have an existing franchise, you can do this fairly easily by simply observing or asking them.
What you want to work out is:
- Demographics: What are the common ages, genders, income levels, and other relevant characteristics of your customers.
- Attitude & Behaviours: What are their attitudes, behaviors, and beliefs as they relate to your franchise?
- Pain Point: What problems do your customers have that you could potentially solve? Maybe they want to eat healthily but have no time.
- Consumption habits: How do your customers decide where to buy? Are they online? Do they have smartphones?
2. Mapping a sales funnel
Marketers spend a lot of time thinking about what we call the “customer journey.” This is just another way of saying we want to understand what happens between us and customers before they know our brand exists, after they discover it, up until they buy, and then beyond.
Sometimes this whole funnel can take place in the time it takes to spot a sign for ice cream and purchase a double scoop sundae. Sometimes it may take weeks, as your customers labor over the right financial advisor to choose.
Understanding how your customer is thinking and what goes into making the decision to use you is important and will guide decision-making and sales activity at both the franchisor and franchisee levels and for that, you need effective local marketing strategies .
We have a digital marketing team that can create sales funnel for your business has 10+ years of experience. Konnectogrow will provide you the best digital marketing services in Pune and Noida, we also provide web development services and graphic designing services in Pune you can grab the services to increase your business. In other words, we are the full package service to you. Just grab it!